Established in 1961, Eastern (1961) is now the
biggest reefer servicing company in
Singapore.
New Business Opportunities (NBO)
Eastern was established and founded by Mr Goh Hong Choon, and in its early days, business activities revolved around second hand car dealership and loans for the purchase of vehicles.
Mr Willie Goh, second son to Mr Goh Hong Choon left Port of Singapore Authority (PSA) where he was a reefer technician for six years, and rendered his reefer machinery services to Container Depots under the same company name.
Locations of Service: Ho Chi Minh City and Haiphong
Type of Services: PTI, Machine and Structural Repairs, Refrigeration Truck
Dealership: Carrier, Daikin, Starcool, Thermo King
Locations of Service: All the key Terminals in Singapore
Type of Services: Sale and Leasing of Shipping Containers, Wireless Real-Time Monitoring System for Containers & Cold Room, Reefer Receptacle and parts
Locations of Service: All the key Terminals in Hong Kong
Type of Services: Ship-kit management, Export of reefer parts, Parts supply to vessels outside HKG (Busan/ Qingdao/ Shanghai/ Yokohama)
Locations of Service: 1. Cavite 2. Batangas(Luzon) 3. Cebu(Visayas) 4. General Santos 5. Davao(Mindanao) 6. Cagayan De Oro 7. Panabo
Type of Services: Depot Operations, PTI, Machine and structural repairs, 24/7 Rescue hotline, Refrigeration Truck
Dealership: Carrier, Daikin, Starcool, Thermo King
Locations of Service: Bangkok PAT Port, Lat Krabang ICD, Laem Chabang Port
Type of Services: PTI, machine and structural repairs
Dealership: Carrier, Daikin, Starcool, Thermo King
Locations of Service: Yangon
Type of Services: PTI and machine repairs
Dealership: Carrier, Daikin, Starcool, Thermo King
Locations of Service: Port Klang
Type of Services: PTI and machine repairs
Dealership: Carrier, Daikin, Starcool
Type of Services: Refrigeration Truck
16 Tuas Ave 8, a single storey JTC detached factory with mezzanine, total land size 56,843 sq.ft. and floor area 28721 sq.ft. 10 times bigger than previous main office and near to new mega terminal - PSA Tuas
Type of Services: Refrigeration Truck
Locations of Service: 1.Sydney 2.Melbourne 3.Brisbane 4.Adelaide 5.Wellington
Type of Services: Part Sales, Pre Trip Inspections (PTI’s), 24/7 Emergency Service, Domestic Container Sales, Off Hire Inspections, Shipkit Management
Dealership: Carrier, Daikin, Starcool, Thermo King
Type of Services: Structural Survey and Repair
